|
Abdalhamid Evans of Imarat Consultants notes “The Muslim market is waking up to the fact it has consumer power," says Evans "In the US for example, over eight million Muslims have disposable income which equates to billions of dollars. Likewise there is a huge demand in the Middle East and growing demand in Turkey and Europe. As the consumers become more aware of how valuable this is, they will become more vocal."
Halal Market is approx. US$ 580b and is expected to grow to US$ 1 trillion by 2010
Key factors of increasing demand of Halal products are :-
- Increasing Muslim Population
- Increasing income
- Increasing demand for safe, high quality food
- Increasing demand for greater variety
- Incidents of food marketed as Halal but failing to meet Halal requirements has increased demand for genuine Halal products
- Lastly but not least Halal is becoming rapidly a mainstream market product sold in most of our super markets.
|